THE WEBSITE IS ONLY THE PART YOU SEE
“Build your website in 5 minutes” doesn’t mean selling online
Plenty of platforms promise it, and it’s true: in 5 minutes you have a page online. But a page online isn’t a business that sells. The website is the part you see. With DIY, everything else is up to you, on your own.
What really goes into a website that brings in customers
These are the same things we do every day for our clients, and for our own website.
1. THE LAW
Privacy policy, cookie policy, a GDPR-compliant consent banner, terms and conditions of sale. DIY gives you a generic template at best; the fines from the data protection authority land on you.
2. GOOGLE
Titles and descriptions for every page, a correct structure, structured data telling Google who you are and where you work, a Google Business Profile with service areas, hours and products. Without all this your website exists, but nobody finds it.
3. SECURITY
Updates, protection from attacks, backups, loading speed. A neglected website slows down, crashes or gets hacked, and it usually happens right when you have a promotion running.
4. FOREIGN CUSTOMERS
Translating a website doesn’t mean running it through an automatic translator. Menus, contact forms, cookie banners, PDF documents and terms of sale all need translating, consistently.
5. CONTENT
Videos, copy, product photos, clear product pages with prices. Content is what convinces visitors to buy. An empty template stays empty.
6. HIDDEN COSTS
Monthly subscriptions, paid themes, add-on apps, commission on sales. Often, when you stop paying, the website is no longer yours.
7. YOUR TIME
Every hour spent on tutorials is an hour taken away from your real job, which isn’t building websites.
8. NOBODY TO ASK
When something goes wrong, DIY answers with a chatbot. We answer on WhatsApp, from Rome.
LET’S BE HONEST
DIY is fine for a hobby
If you want a blog for fun, it’s perfect. If your website has to grow your business, you need someone who really takes care of it. With a clear, one-off price, and a website that stays yours.
COME ON BOARD!
Contact us, no strings attached!
Tell us about your business: we’ll tell you frankly what you really need, and what you don’t.
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